Art Instruction schools are home study correspondence course that provides training in cartooning and illustration. This school is better known to many as Art Instruction, Inc. The school was named Federal School of Applied Cartooning in its early years. The company is located in Minneapolis, Minnesota, where it was founded as a branch of the Bureau of Engraving in 1914 to train illustrators for both the Bureau itself and the growing printing industry. All the artists who receive the training through these home study courses entered the fields of newspapers, advertising and printing. Joseph Almars was both the vice president of the Bureau of Engraving and the president of Art Institution, Inc. He was born in Minneapolis in 1884 and died in 1948. The school was known to many aspiring artists as the Draw Me! School because of the familiar “talent test” advertising campaigns seen in matchbook, magazine ads, covers with Spunky the Donkey and online promotions with the Draw Me ad copy. It added instruction in cartooning, comics, color, composition, prospective and graphic design as the company grew in popularity. The Fundamentals of Art course expanded to include all popular art techniques and contributions from Charles Russell, Gaar Williams and more.

 

Art iInstruction Schools

The president of Art Instruction Schools Almars and Federal school dean Charles Lewis Bartholomew were the editors of the course the Fundamentals of Art. Two of the instructors that taught in school were cartoonist Mort Walker and Minneapolis native Charles Schultz Other farmed alumni include the illustrator John Clymer and comic strip artist Morrie Turner. All the books that were used in 1940s and 1950s were edited by the cartoonist-illustrator Coulton Waugh who drew the Dickie Dare comic strip. Art Instruction School, Inc has its own magazine called The Illustrator in addition to its softcover textbooks. The magazine was published quarterly to showcase outstanding student work. The fee for the course had increased to 300 $ by 1950. The submissions Draw me were turned over to salesmen who drove from one town to another often arriving at a home unannounced and launching into a sales pitch when the company received these submissions. Art Instruction Schools continues to follow the teaching traditions it established over a century ago, as detailed by Richard Chin despite advances in digital art. Richard Chin wrote in the press that the concept of the mail-correspondence art school seems like a quaint throwback in a time when distance learning involves the Internet and the commercial illustration is generated by computers. He also wrote that in case you sign up for the 3 485 $ course, the twenty-seven lessons are sent up to you one at a time. Art Instruction Schools uses television commercials to reach prospective students in 2008. In 1957-60 students received the submissions Wiwerding and others. In our days this educational institution is one of the best art schools in all over the world. That’s why if you enroll in it you will receive all the skills and knowledge you need to become a professional artist.